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Inside the Bo & Co boutique in Wanstead

Bo & Co Bridal, designer sample wedding dresses in Wanstead

Bo & Co

A sustainable bridal boutique in Wanstead

Loved by our bridesBy appointment, seven days
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The dresses

Designer dresses, without the designer price tag.

Every dress on our rail is a high end designer sample. This means it was made to be photographed for the lookbook, used on a catwalk, or be tried on by brides in another store. None have been altered, and all are in excellent condition. Ready for you to take home on the same day, at a fraction of the original price.

A dress like this was made to be worn. Choose it from our rail and it finally has the day it was made for.

On the Rail

Find your dress.

The reviews

What brides say

Kind words from the brides who said yes to the dress.

Anna★★★★★
In my first bridal shop visit I found the perfect dress, and came away with it at half the RRP.
Hitched
Alice★★★★★
Debbie helped me find my dream dress so quickly, and made me and my mum feel completely at ease.
Hitched
Alice★★★★★
Hand-picked by Debbie, and I fell in love on the spot. I could never have afforded it brand new.
Hitched
Sara★★★★★
Debbie was so kind, understood what I was looking for, and found the perfect dress.
Hitched
Mathilde D.★★★★★
Debbie immediately put me at ease and encouraged me to be open-minded, and I fell in love with a shape I was unsure about.
Google
Delia H.★★★★★
A beautiful boutique with a calm and elegant feel, and I truly appreciated the advice and care I received.
Google
Eleanor P.★★★★★
A lovely calm atmosphere, a proper consultation, and a fabulous selection of top tier dresses. I came away with the one.
Google
Eva-Maria M.★★★★★
I tried on a few dresses until I found the one, which was not even a style I had considered at first.
Google
Shauna B.★★★★★
Debbie is lovely and accommodating, with an eye for finding the perfect unexpected dress at an affordable price.
Google
Helena G.★★★★★
Debbie was so friendly and welcoming, and shared so many tips that made the experience feel personal and memorable.
Google
Robyn T.★★★★★
My dress is perfect and I would never have been able to afford it elsewhere. A great experience from start to finish.
Google
Sophie H.★★★★★
I had a clear idea, but Debbie brought out a dress I would not have considered and it was the first I tried and the one.
Google
Lucy★★★★★
Debbie listened to what I was looking for and helped me find gorgeous dresses. The space is welcoming and at no point did I feel rushed.
Google
Kate F.★★★★★
I found my perfect dress at a fraction of the price of brand new, and the quality is immaculate.
Google
Daniela C.★★★★★
Debbie greeted us warmly and already had refreshments prepared, along with the dresses I had liked from our conversations.
Google
Lucy H.★★★★★
She quickly picked up on the style I preferred and found gorgeous designer dresses at almost half the price.
Google

Our brides

The morning after, in their words.

Photos and notes the brides sent back, after the wedding the dress was meant for.

Rachael · Lakeside
Sarah · a city wedding
Lucy · the Bowen Dryden
Shelby · all the way from America

When you’re ready

As you look through the rail, save the dresses you would like to try. They will be waiting for you when you come in.

Follow along

@boandcobridal
✨Real Bride✨

Wow what a dress! Congratulations to the lovely Moana who had a beautiful City wedding

✨Real Bride✨ Wow what a dress! Congratulations to the lovely Moana who had a beautiful City wedding 💕 You look absolutely sensational in your Badgley Mischka dress! 💕 #citybride #londonbride #citywedding

Congratulations to lovely Ella who said yes to the most PERFECT dress today! The huge smile on your

Congratulations to lovely Ella who said yes to the most PERFECT dress today! The huge smile on your face was everything 💕 Also the first bride to hold my new sign! (Thanks Hollie @studiolemonsigns for making it for me 🌺) #boandcobridal #londonbride #ecobride

✨Say yes to the dress, for less!✨

Dreaming of the perfect designer dress, without the huge price ta

✨Say yes to the dress, for less!✨ Dreaming of the perfect designer dress, without the huge price tag? Bo & Co is filled with stunning sample designer gowns available off the rack at a fraction of the retail price. ✨Deisgner sample dresses ✨Huge savings ✨Sizes and styles to suit every bride ✨Take your dress home on the day If you’re a bride with a deadline, on a budget, or want to make a sustainable choice for your wedding, get in touch! 📍Wanstead, East London 💌DM us ‘BRIDE’ or click the link in bio to book your free, private appointment. 👰‍♀️Tag a bride that needs to see this! #londonbride #coolbride #ecobride

Rebrand complete! ✅

So happy with my new look! From today, the name has changed to Bo&Co, and I hav

Rebrand complete! ✅ So happy with my new look! From today, the name has changed to Bo&Co, and I have a fantastic new website for you 🙌 ✨www.Boandcobridal.co.uk ✨ You can browse the dresses, add your favourites to a rail, book an appointment online and I’ll have them waiting for you! Nothing else has changed, I’m still here and all the dresses are still the same amazing quality. See you soon hopefully! Debbie x

✨Real Bride✨

Congratulations to our gorgeous bride Chloe! She got married yesterday in a stunning S

✨Real Bride✨ Congratulations to our gorgeous bride Chloe! She got married yesterday in a stunning Sassi Holford dress covered in pearls 💕 📸 @hamish.irvine #realbride #suzannenevillebride #beautiful

7 beautiful new dresses have just arrived from Alan Hannah! Which is your favourite? 🤩

7 beautiful new dresses have just arrived from Alan Hannah! Which is your favourite? 🤩